When you look around Australian regional towns and small cities in the last 10 years you see media businesses getting bigger and needing to make more profit, so there has been a shift to expand the markets they cover.
We saw this as an indictment of what it means to live in a regional town or city in Australia, so the NSW Local App Company was born.
Our thinking was “can we give people local news, sport and information about the community they live and work and have a successful business”? We are not here to get rich like the media moguls of Australia but to earn a respectable living and to super serve those neglected towns and small cities.
In November 2017 we launched the Lismore App, our first hyper-local business to test our theory.
The result is the people of Lismore love what we do!
Over 100,000 people have downloaded our app or used our website and are using the Lismore App on a daily, weekly or monthly basis. The Lismore App is now the number one source for news and information about the 2480 postcode. This number is growing every day.
It is fast becoming the same story with the Hunter App (62,000), the Orange App (37,000) and the Port App (28,000) (statistics from Google Analytics last 12 months). Each month we grow our reader base and become an integral part of our community.
As we say, we are “proud to be local”!